Google search results, Display Network, YouTube, Google Shopping, Gmail
Search Intent
Ads shown based on user interests or behaviors, rather than immediate search intent
Ads are displayed based on user’s active search queries, catering to high purchase intent
Audience Engagement
Engages users within a social, passive browsing environment
Captures users actively searching for information, products, or services
Cost
Generally lower CPC compared to Google Ads, but can vary depending on audience and competition
Typically higher CPC, especially for competitive keywords, but can lead to higher conversion rates for high-intent searches
Ad Performance
Strong for brand awareness, lead generation, and social engagement
Strong for direct sales, lead generation, and capturing high-intent traffic
Visual and Creative Freedom
Rich multimedia ads, with greater emphasis on visuals and engagement
Limited visuals in search ads, but display and video ads offer good visual opportunities
Learning Curve
Easy to set up, but requires constant optimization for targeting and creative performance
More complex, especially with keyword bidding and optimization, but highly effective once mastered
Remarketing
Strong remarketing capabilities based on user interactions, likes, and page visits
Remarketing based on past website visits, search queries, and YouTube interactions
Analytics & Insights
Detailed user behavior insights, audience interaction metrics
Detailed keyword, search term data, and conversion tracking through Google Analytics
Ad Customization
Dynamic ad content can be personalized based on user behavior and previous engagements
Ads can be personalized through search queries, website interactions, and remarketing lists
Use Case
Ideal for building brand awareness, generating leads, and engaging users in the consideration phase
Ideal for driving sales, capturing high-intent leads, and conversions through search queries
Google Ads contain SEM for their own search engine, their partner search engine, YouTube ads and banner ads on their affiliated websites and blogs. SEM or search engine marketing is related to ads shown when someone makes a search for a keyword and if your website is related to that keyword then Google will show your website market as an ad.
The Facebook ad comes under SMM or social media marketing. You can boost your Facebook page reach, post reach, can get more website visitors, get more messages, get more leads, etc. You can create brand awareness, local awareness, post, and page engagement.
Facebook Ads Vs Google Ads cost
There is no straight or generalized answer about who is cheaper. But in most cases, Facebook Ads is cheaper than Google Ads. The cost depends on many factors like
Campaign goal i.e. what end result in you want to like more post like, more page visit, more website visitors, more conversions, etc.
Remember google places their ads on the search engine where the intent is more clear compared with social media.
Facebook Ads Vs Google Ads Reach
Both of them have a huge user base so no matter where u put your ads, your reach is going to be huge. But there is a basic difference between the two internet giants, one is primarily a search engine and the other is a social media platform. In both cases, the reach will be huge but before choosing your platform you should consider the fact that which one will give you more conversion.
SEO Vs Ads
SEO (search engine optimization) enables you to target your website and drive organic traffic to it through a variety of channels. You do not need to spend any money on it unless you are hiring an agency.
Google or Facebook advertising- You do not need to spend a lot of time optimizing your website. All you have to do now is create a campaign and begin driving traffic to your blog. This will provide you with targeted traffic, but you will have to put money into it.
My advice will be to bloggers to do SEO and Ads side by side. You can start with Facebook ads as it is way cheaper than Google. But when you want to grow your blog and drive more organic traffic than social traffic, you have to go with Google Ads, but you can plan for that once your blog or website has a considerable amount of content and traffic.
Conclusion for Facebook Ads vs Google Ads
So which platform will give you more exposure or more sales completely depends upon your business model. For example, if you are a travel blogger and want to promote your blog so that your number of visitors increases on your blog or you have a blog that is more into film or TV serials then a Facebook ad is better. As it will be less costly and it can be promoted in between the like-minded people who are interested in the same things. But if your business model depends more on sales rather than visitors where you want a high conversion rate then Google has a slight edge over Facebook. When we search for a particular item on a search engine then we are more likely to buy or hire that in the near future.
So this is my comparison of Facebook Ads Vs Google ads, if you have any suggestions or comment please comment below or write directly to me.
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