In December 2020, the SEO industry went crazy over the little-known news that Google was blocking PBNs (Private Blog Networks) from using their new “no follow” tags on their pages.
Why was this news ignored by the SEO community?
Google said it decided to implement this policy due to complaints from bloggers who wrote for these networks. Many blogs on these networks have been complaining about the abuse of link farms and the decrease in quality that resulted from using them.
Google didn’t want to upset its readers, so it implemented the no-follow policy so that these bloggers would no longer be able to benefit from having their sites published on thousands of blogs across the Internet.
There are two main benefits of owning a blog or website with content that links back to another website. First, it allows you to create backlinks on other sites that link back to your own.
You can increase your traffic simply by creating backlinks to other websites. This is why writing for your audience and providing content related to your website’s theme is essential. This will ensure you receive proper credit for any links backlinked to your site.
 |
| PBN in SEO |
The second benefit of owning a private blog network is that you can increase the ranking of your single website. Search engines like Google use algorithms that rank websites based on several factors.
These factors include the number of links to a page, the number of internal links for that page, and even the page’s popularity. All of these factors are used to rank a site in different categories.
By joining an established range (private blog network), you can get your website ranked in one of these higher category spots. The more backlinks you have to your site, the better your chances are of reaching a high rank and getting lots of traffic.
The third benefit of owning your private blog network is that you can join some of the major social media networks. Some of the biggest names in social media allow you to add links to various applications. You can also find many other ways to increase link equity by participating in multiple forums. This will not only help you gain backlinks but will also increase the traffic you receive from various social media sites.
The fourth benefit to owning your private blog network is that you have complete control over what content you include on your site.
If you want to include a controversial topic, you can do so without fear of being penalized by a search engine. If you can increase the number of backlinks on your website, you should take advantage of it.
The more backlinks you have that come from high-quality sources, the higher your rankings will be in the major search engines such as Google, Bing, and Yahoo. Even if your content is not controversial, people will be more likely to click on it when they find it among high-ranked backlinks.
The fifth benefit is that you don’t need to worry about manually adding your links to every page of your site. Most of the blogging directories will already have the codes automatically added to the page, and you can even choose whether or not to show these links in your domain names.
All you need to focus on is providing good content and creating plenty of interesting pages for your readers to enjoy reading. Once you generate traffic, you can add links and anchor texts to the relevant sections. In this way, you never have to worry about backlinking issues again.
Conclusion
Having a private blog network is helpful for your money site. You can also exchange backlinks with other PBN owners, though this technique is considered gray hat. Build your website on different platforms, such as Blogger, Wix, WordPress, Drupal, Joomla, website builder, and much more.