In December 2020, the SEO industry went crazy over little-known news that PBNs (Private Blog Networks) was being blocked by Google from using their new “no follow” tags on their pages.
Why was this news ignored by the SEO community?
Google said they decided to implement this policy due to complaints from bloggers who wrote for these networks. Many blogs on these networks had been complaining about the abuse of link farms and the decrease in quality that resulted from using them.
Google didn’t want to upset their own readers, so they implemented the no-follow policy so these bloggers would no longer be able to benefit from the benefits that come with having their sites published to thousands of blogs across the Internet.
There are two main benefits of owning a blog or a website that features content that links back to another single website. The first is that it allows you to create backlinks on other sites that link back to your own.
You can increase your own traffic simply by creating backlinks to other websites. This is why it’s important to write for your audience and provide content that is related to the theme of your website. This will ensure you receive proper credit for any links that are back-linked to your site.
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| PBN in SEO |
The second benefit of owning a private blog network is that you can increase the ranking of your single website. Search engines like Google use algorithms that rank websites based on several different factors.
These factors include the number of links to a page, how many internal links exist for that page, and even how popular a page is. All of these factors are used to rank a site in different categories.
By joining an established range (private blog network) you have the chance to get your website ranked into one of these higher category spots. The more backlinks you have to your site, the better your chances are of reaching a high rank and getting lots of traffic.
The third benefit of owning your own private blog network is that you can join some of the major social media networks. Some of the biggest names in social media allow you to add your links to various applications. You can also find a lot of other ways to increase your link equity simply by participating in various forums. This will not only help you to gain backlinks but will also increase the amount of traffic you receive from various social media sites.
The fourth benefit to owning your own private blog network is that you have complete control over what content you include on your site.
If you want to include a controversial topic, you can do so without fear of being penalized by a search engine. If you have the option to increase the number of backlinks on your website, you should take advantage of it.
The more backlinks you have come from high-quality sources, the higher your rankings will be in the major search engines such as Google, Bing, and Yahoo. Even if your content is not controversial, people will be more likely to click on it when they find it listed among high-ranked backlinks.
The fifth benefit is that you don’t need to worry about adding your links manually to every single page of your site. Most of the blogging directories will already have the codes automatically added to the page, and you can even choose whether or not to show these links in your domain names.
All you need to focus on is providing good content and creating plenty of interesting pages for your readers to enjoy reading. Once you start generating traffic, you can then add your links and anchor texts to the relevant sections. In this way, you never have to worry about backlinking issues ever again.
Conclusion
Having a private blog network is helpful for your money site, and you also can exchange backlinks with other PBN owners, though this technique comes under the gray hat technique. Build your website on different platforms such as blogger, Wix, WordPress, Drupal, Joomla, website builder, and much more.